Statistics: which data are tracked?

François Legrand -

View: number of viewers at the beginning of the video.

True view: number of viewers at 10% of the video.

Clicks: total number of clicks during the video.

Click rate: Total of clicks divided per True views.

Then for each hotspot, you get:

- clicks: number of click on this hotspot

- viewers: number of people who have been exposed to this hotspot

- click rate: click/ viewers

At the end of the table, you get a weighted average for each column.

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