View: number of viewers at the beginning of the video.
True view: number of viewers at 10% of the video.
Clicks: total number of clicks during the video.
Click rate: Total of clicks divided per True views.
Then for each hotspot, you get:
- clicks: number of click on this hotspot
- viewers: number of people who have been exposed to this hotspot
- click rate: click/ viewers
At the end of the table, you get a weighted average for each column.